CREATV KICKSTART

The workshop equipped participants with the skills, knowledge, and creative confidence needed to produce engaging social media content for platforms such as Instagram, TikTok, YouTube, and other digital channels.

Through hands-on learning, participants were introduced to industry-standard and accessible creative tools including CapCut and Canva. They edited and designed visual assets such as thumbnails and graphics for digital channels. The workshop covered the fundamentals of editing both long-form and short-form content and the principles of social media storytelling. Participants learned to create content using free, accessible, industry-standard resources, were taught basic prompting using AI, and created platform-ready visuals and audio/video content such as podcasts. The workshop was designed for young people and entrepreneurs starting out, with no expectation of skill level or age, so it was accessible to everyone.

Outcomes

• Participants gained practical confidence in editing and designing content for social media.

• Participants understood how to plan and tell a story across short-form and long-form formats.

• Participants learned how to use free tools (CapCut and Canva) on both mobile and laptop, removing cost as a barrier.

• Participants developed a basic understanding of using AI prompting to support their creative work.

• Participants built a network of like-minded creatives and entrepreneurs across Sandwell and the Black Country.

Deliverables

• Edited short-form and/or long-form video content, ready to post.

• Designed thumbnails and graphics for their own digital channels.

• Platform-ready visuals sized for Instagram, TikTok, and YouTube.

• Audio/video content produced in the podcast studio.

• Feedback from participants to shape the next sessions and the planned fortnightly programme.